INTEGRATED CAMPAIGN

Campaign Overview

The Maryland Department of the Environment (MDE) sought to increase public engagement and participation in its ambitious 5 Million Trees initiative. Existing communication materials were ineffective in inspiring and motivating Maryland residents to take action. To achieve its goals, MDE required comprehensive branding and marketing communications that would resonate with the target audience and effectively convey the environmental benefits of tree planting.

To address MDE's challenges, we employed our three-step Discover-Build-Confirm process. We sought out to transform the brand's limited visual assets into a cohesive and complete brand. We began by conducting in-depth research to understand the target audience, competitive landscape, and MDE's mission. These insights informed the development of a refined brand identity, featuring a captivating visual language and compelling messaging. Leveraging these insights, our team of strategists and designers brought the brand to life, creating a leader in public environmental stewardship.​