Squoze Lemonade
Rebranding Campaign
INTEGRATED CAMPAIGN
Campaign Overview
The Service Shop is currently supporting Squoze's regional and national expansion by providing comprehensive Brand Development and Strategic Planning services. Together, we crafted a compelling brand identity, and a strategic roadmap aligned with Squoze's vision and goals. Leveraging our Brand Building process, our team developed a cohesive messaging framework that clearly articulates Squoze's unique value propositions.
To launch the new brand, The Service Shop developed a range of digital and printed assets and redesigned the bottle. The new visual identity and website, featuring a modern look and imagery, showcase our work.
Brand Visual Identity
We created a modern, dynamic logo that reflects Squoze's innovative approach, embodies their core values, and visually communicates their commitment to quality and fresh ingredients.
Bottle Design
The new design elevates Squoze's premium positioning with a sleek glass bottle. Incorporating the redesigned logo and a vibrant color palette, the bottle creates a visually striking and memorable impression. The bottle's shape and feel are optimized for a superior product experience.
Rebrand Launch Campaign
Our team developed strategic and tactical plans to propel Squoze's growth over the next five years. We executed a multifaceted campaign to generate excitement and awareness. The campaign included teaser promotions, social media blitzes, the website unveiling, and a sales event, all designed to maximize reach and impact.
Printed Assets
Social Media Toolkit
We created a toolkit with templates, guidelines, and content strategies to help Squoze maintain a cohesive brand identity online.
Website
We launched a user-friendly, visually appealing website with seamless navigation, engaging content, and e-commerce capabilities to enhance user experience and drive conversions.