Tarleton State University’s Division of Health Sciences oversees multiple academic schools and programs, each communicating independently. This resulted in fragmented branding, inconsistent messaging, and a digital experience that made it difficult for prospective students, faculty, and partners to navigate offerings.

The Service Shop conducted a full brand audit, stakeholder interviews, and competitive analysis to uncover insights and deliver targeted strategic marketing recommendations which led to comprehensive strategic branding and marketing efforts focused on alignment, clarity, and engagement.